Privacy policy

Equii Website Privacy Policy 

 

Effective: December 2, 2022 

 

This Privacy Policy (“Policy”) describes how Cella Farms, Inc. DBA Equii (“Equii”) collects, uses, and discloses certain personal information obtained through our website (“Site”), which is located at https://equii.com/.  By visiting our Site and/or using the features made available to you on the Site (the “Services”), you are agreeing to the terms of this Policy.

This Policy applies only to information collected through the Site and therefore does not apply to data we collect in other contexts. 

 

What information we collect and maintain about you

We collect personal and other information from you directly when you provide it to us through the website.  We may also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Site.  


Personal Information.  You can visit the Site without submitting any information that we can use to identify you personally.  However, if you use certain features on the Site, such as the “Contact Us” feature, registration for our “Join Our Community” newsletter, or purchase our products, you will be required to provide some or all the following personal information.

  • Communications with Equii:  If you choose to communicate with us through the Site, such as through the “Contact Us” feature, newsletter, or otherwise, you will be required to provide personal information.  Such information could include, for example, your name, email address, or phone number.  Our online contact form also contains a “comments” field through which you may submit additional personal information.  
  • Purchases:  When you purchase a product on our Site, you will be required to provide additional personal information, such as your name, email address, phone number, shipping address, and payment card information.  Payment card information can include your credit card number, card verification value code (CVV), expiration date, and billing address associated with your debit/ credit card.  Please note that we use a third-party service provider to process your payment card information.

Web log data.  When you use the Site, we automatically receive and record certain information from your computer (or other device) and your browser.  This may include such data as your IP address and domain name, the pages you visit on the Site, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Site, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below).  To obtain such information, we may use web logs or applications that recognize your computer and gather information about its online activity.       

 

Cookies.  We also use cookies on the Site.  Cookies are small files that are stored on your computer by your web browser.  A cookie allows the Site to recognize whether you have visited before and may store user preferences and other information.  For example, cookies can be used to collect or store information about your use of the Site during your current session and over time (including the pages you view and the files you download), your computer’s operating system and browser type, your internet service provider, your domain name and IP address, your general geographic location, the website that you visited before the Site, and the link you used to leave the Site.  If you are concerned about having cookies on your computer, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it.  You can also delete cookies from your computer.  However, if you choose to block or delete cookies, certain features of the Site may not operate correctly. 

 

Web beacons.  The Site or the emails that you receive from Equii may use an application known as a “web beacon” (also known as a “clear gif” or “web bug”).  A web beacon is an electronic file that usually consists of a single-pixel image.  It can be embedded in a web page or in an email to transmit information, which could include personal information.  For example, it can allow an email sender to determine whether a user has opened a particular email.  

 

Third-party online tracking and behavioral advertising.  We also may partner with certain third parties to collect, analyze, and use some of the personal and other information described in this section.  For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from us.  This information may be used for a variety of purposes, including online interest-based advertising, as discussed below (see the section entitled “With whom we share your information”). 


How We Use and Process Your Information

We use the information that we collect for a variety of purposes.  Our legal bases for processing your personal information are: 1) our legitimate interest in running and maintaining our business; 2) performance and fulfillment of our contracts; 3) your consent; and 4) compliance with our legal obligations.  In many instances, more than one of these legal bases apply to the processing of your personal information.

The purposes for which we use your information include to:  

  • Provide you with our Services;
  • Respond to your questions or requests concerning the Services; 
  • Fulfill the terms of any agreement you have with us; 
  • Fulfill your requests for our Services or otherwise complete a transaction that you initiate; 
  • Send you information about our Services and other topics that are likely to be of interest to you, including newsletters, updates, or other communications, including promotional emails; 
  • Improve our artificial intelligence and machine learning; 
  • Deliver confirmations, account information, notifications, and similar operational communications; 
  • Improve your user experience and the quality of our products and Services; 
  • Comply with legal and/or regulatory requirements; 
  • Aggregate and deidentify information; 
  • Benchmark results for our customers; 
  • Serve advertisements;  
  • Analyze how visitors use the Services and various Services features, including to count and recognize visitors to the Services; 
  • Create new products and Services; and 
  • Manage our business.

Equii may link information gathered through the Site with information that we collect in other contexts.  But in that event, we will handle the combined information in a manner consistent with this Policy.

 

With Whom and Why We Share Your Information 

We share your information with other parties for a variety of purposes, as described below.

 

Third-party service providers.  Equii uses third-party service providers that perform services on our behalf, including web-hosting companies, mailing vendors, and analytics providers.  These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above.

We may share your information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business.

 

Analytics.  We partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting.  These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device.  In particular, the Site uses Google Analytics to help collect and analyze certain information for the purposes discussed above.  You may opt out of the use of cookies by Google Analytics here.  

 

Interest-based Advertising.  The Site also enables third-party tracking mechanisms to collect information about you and your computing devices for use in online interest-based advertising.  For example, third parties may use the fact that you visited our Site to target online ads to you.  In addition, our third-party advertising networks might use information about your use of our Site to help target advertisements based on your online activity in general.  For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.

The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy.  If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you may set your browser to block cookies.  Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance by opting out here.  Although our Site currently does not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above. 


Legal purposes.  We also may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:

  • To comply with applicable law or a court order, subpoena, or other legal process; 
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party; 
  • To establish, protect, or exercise our legal rights or defend against legal claims; or  
  • To facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.  

Aggregated or deidentified information.  From time to time, Equii may also share aggregated or deidentified information about Site users, such as by publishing a report on trends in the usage of the Site.  Such aggregated or deidentified information will not identify you personally.

Your Choices

If you want to learn more about the personal information that Equii has about you, or you would like to update, change, or delete that information, please contact us by email at [insert email].

You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at [insert email address].

If you are a resident of the EU, UK, California, or another jurisdiction with an applicable privacy law, you may have certain rights available to you. These rights may include:

  • The right to be informed about our data collection practices;
  • The right to access and rectify your data;
  • The right to erase or delete your data;
  • The right to data portability;
  • The right to restrict and object to the processing of your data (including for direct marketing purposes); 
  • The right to opt out of the sale or sharing of your information;
  • The right to opt out of targeted advertising;
  • The right to opt-out of marketing emails and text messages; 
  • The right to limit our use of any automated decision-making processes; 
  • The right to lodge a complaint to your local data protection authority; and 
  • The right to withdraw consent (to the extent applicable). 

To exercise any of the rights listed above, please contact us via email at [insert email address].  We will respond to your request as soon as reasonably possible and within the timeframe required under applicable law.  

 

External Links

This Site may contain links to third-party websites.  If you use these links, you will leave the Site.  We have not reviewed these third-party sites and do not control and are not responsible for any of these sites, their content, or their privacy policy.  Thus, we do not endorse or make any representations about them, or any information, software, or other products or materials found there, or any results that may be obtained from using them.  If you decide to access any of the third-party sites listed on our website, you do so at your own risk.

 

Data Security

We employ physical, technical, and administrative procedures to safeguard the personal information we collect online.  However, no website is 100% secure, and we cannot ensure or warrant the security of any information you transmit to the Site or to us, and you transmit such information at your own risk.

 

Data Retention

We retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law.  We do not retain personal information longer than is necessary for us to achieve the purposes for which we collected it.  When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.

 

International Users

The information that we collect through or in connection with the Site is transferred to and processed in the United States for the purposes described above.  Equii also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence.  The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence.  By using the Site or by providing any personal or other information to us, you expressly consent to such transfer and processing.

 

Children

Content on this Site is directed at individuals over the age of 18 and is not directed at children under the age of 13.  We do not knowingly collect personally identifiable information from children under the age of 13.

 

Changes to this Policy

Equii may make changes to the Site in the future and as a consequence will need to revise this Policy to reflect those changes.  Equii will post all such changes on the Site, so you should review this page periodically.  If we make a material change to the Policy, you will be provided with appropriate notice. 


How to Contact Us

Should you have any questions or concerns about this Policy, you can contact us at [email address].